header banner

Oh no, Asus has given us another official way to pronounce its name: Liliputing

A few years ago when nobody had really heard of Asus, the folks who had just kind of assumed the company name was pronounced AY-suss. It turned out we were wrong, and company officials told us a few years go that it should be pronounced ah-SOOS.

So for the past three years or so, I’ve been posting YouTube videos where I dutifully refer to Eee PC netbooks and other products from the company as uh-SUSE products — despite the angry YouTube commenters who tell me I’m doing it wrong. Of course there will always be angry YouTube commenters around to say that, even if you post a video of how you tie your shoes, cross the street, or inhale and exhale. But in this case, it looks like they may be right: Asus has issued another edict, and this time the company says the brand name should be pronounced AY-soos.

In other words, it’s not quite the pronunciation we all assumed… and it’s not the one I and other journalists have been working with for the past few years. Great.

What’s more, the company says AY-suse is supposed to sound like the tail end of “pegasus.” It doesn’t.

Whatever. I think I’m just going to start referring to everything from Asus as “that new thing from the company that makes the Eee PC products.” At least I’m pretty sure I know how to pronounce those words.

Liliputing's primary sources of revenue are advertising and affiliate links (if you click the "Shop" button at the top of the page and buy something on Amazon, for example, we'll get a small commission).

But there are several ways you can support the site directly even if you're using an ad blocker* and hate online shopping.

Contribute to our Patreon campaign

VIDEO: How to Pronounce ASUS? | AND WHY!?
Julien Miquel


Contribute via PayPal

VIDEO: How to Pronounce ASUS? (CORRECTLY)
Julien Miquel

* If you are using an ad blocker like uBlock Origin and seeing a pop-up message at the bottom of the screen, we have a guide that may help you disable it.

Join 9,515 other subscribers


Article information

Author: David Watts

Last Updated: 1702859881

Views: 527

Rating: 4 / 5 (66 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: David Watts

Birthday: 1914-01-30

Address: 6137 Hall Villages Suite 360, West Jessica, AL 38849

Phone: +4748837089046137

Job: Renewable Energy Analyst

Hobby: Playing Guitar, Cooking, DIY Electronics, Kite Flying, Soccer, Fishing, Wildlife Photography

Introduction: My name is David Watts, I am a lively, risk-taking, sincere, talented, apt, treasured, courageous person who loves writing and wants to share my knowledge and understanding with you.